While we have enjoyed significant growth in the past decade, our industry is not immune to fraud, theft, unfair practices, and other inefficiencies.

As an open service, LeadIDentity introduces a significant opportunity for its participants to improve the overall quality and transparency of lead generation. NO ACTUAL LEAD INFORMATION IS INVOLVED IN THIS PROCESS. The LeadIDentity is not tied to the lead information, but rather is a simple LeadID that can stay with the lead through its life.

For all participants of lead generation

This system benefits all participants in lead generation -- lead aggregators, agencies, affiliates, exchanges, service providers, and buyers. By confirming the authenticity of a lead through LeadIDentity's system, a participant can provide third-party assurance that leads are authentic. The LeadIDentity system has a self-policing mechanism that punishes any participant attempting to defraud the system.

You spoke, we listened:

  • How to avoid lead generation fraud
    David Schneider of ZipSearch, Nov 2007
    The issue of lead generation fraud is not going to go away any time soon. In the tech savvy world of today, anyone willing to open a phone book and manually enter information can create a list of potential leads. However, if appropriate precaution is taken, your business can avoid the problems and pitfalls of lead generation fraud.
  • Lead Quality: Click Fraud vs. CPA Fraud
    Dave Wengel of TARGUSinfo
    There is no greater threat to the growth of online lead generation than poor lead quality. Everyone in the industry has heard stories of lead campaigns run amok because of terrible lead quality.
  • 7 Techniques for Beating Lead Fraud
    Craig Swerdloff of ReturnPath, Mar 2007
    Because it was hard to quantify these problems and marketing dollars were abundant, many were content to ignore them all together. But that's changing. Recently I have been hearing more and more about lead fraud, and the potential for it to dramatically change the marketplace. Everyone must focus on quality to keep this industry growing and thriving.
  • Excerpts from Leads2007 Conference
    LeadCritic, Aug 2007
    Are affiliates bad? The consensus was that yes they could be bad and typically are if they are mismanaged. Providers must be active and hands on with their affiliates to have success and minimize fraud and the overselling of leads.